Most evangelistic methods focus on turning people from darkness to light. Jesus however, tells Saul to first open a person’s eyes spiritually in order for them to turn from darkness. This involves demonstrating God’s love and power to them (1 Corinthians 2:4). A quick study of the first seven chapters of the Gospel of John gives an overview of how Jesus used the spiritual gifts of the word of knowledge, prophecy, and miracles first to open people’s eyes. Obviously He was successful because John 7:11 reveals that the people were looking for Him. When we touch people in this same way, people will begin to look for us as opposed to us having to look for them.
In Acts 26:17–18 Saul (later named Paul) encounters Jesus on the road to Damascus. Jesus said, “…I am sending you to them [Gentiles] to open their eyes and turn them from darkness to light, and from the power of Satan to God, so that they may receive forgiveness of sins…”